Webinar

            Presenter: David Tracy, Founder/CEO of Northgate Marketing, Inc. Date: Monday, April 17, 2023 Time: 12:00pm – 1:00pm Location: Online Registration: Click Here The power of branding is telling the world who you are. It’s your image and showcases your personality. Getting this right means that somebody needs to get to know you and then turn that knowledge into opportunities for your target market to gravitate toward. But what is the difference between personal branding and corporate branding? Why are both important? How do they impact your business leads and sales? We'll discover this and more during this exciting workshop! About Our Speaker... David Tracey, Founder/CEO of Northgate Marketing, Inc. David Tracy is an award-winning marketing and advertising strategist with a global client base. His specialty is curating effective, in-depth marketing campaigns that bridge international and cultural gaps. He is well-equipped to dive deep into consumer psychology in order to understand why people from many backgrounds gravitate toward certain aesthetics, design and marketing methodologies, and then translates this into effective brands and marketing strategies. Beyond marketing, as a business consultant he has provided in-depth business coaching to over 100+ start-up companies and businesses that were seeking to scale or transition. With a macro perspective, David evaluates all of the components of the businesses he works with, whether that be corporate culture, HR team building, projections, franchising, or healthy scaling strategies. As a keynote speaker, coach and podcast host, David seeks to empower and inspire individuals and businesses toward an optimized and fruitful future. Click here to register! 

Presenter: The Iowa Center Staff Date: April 12, 2023 Time: 10:00 - 11:00 am Location: Online Register: Here Running a small business requires more than having a passion and a vision. To be successful you need to have your financials in order. Unless you are familiar with bookkeeping basics, you might not know how crucial having the right financial documents are to your success. Join The Iowa Center staff as we go over the most useful and important financial documents for your small business. We will discuss and define: Income Statement/Profit and Loss Statement Cash Flow Statement Balance Sheet Accounts Receivable Budget Click here to register!

Presenter: The Iowa Center Staff Date: Tuesday, April 4, 2023 Time: 10:00am - 11:00am Location: Online Register: Here Turn your dream into a plan with this small group, one-hour business planning class. The Iowa Center staff will help you kickstart your business plan by providing you a road map on completing your plan and taking the next steps towards business ownership. Also connect with other aspiring small business owners to refine your business ideas as you put them into real plans. Click here to register! 

            Presenter: Alyshea Gow, Owner/Interior Designer of Feather Your Nest Interiors Date: Monday, March 27, 2023 Time: 12:00pm – 1:00pm Location: Online Registration: Click Here Are you ready to make the jump to a brick and mortar business? As a business owner, the decision to open your first physical store is an exciting and important one. Whether you’re expanding on current online or at-home operations or you’re starting a brick-and-mortar store from scratch, there are multiple factors to keep in mind. Join The Iowa Center and Alyshea Gow, owner and interior designer of Feather Your Nest Interiors as she discusses her journey to owning a brick and mortar storefront. During this session we will discuss... What type of a budget is needed? How to manage availability in the new space. How to engage and establish yourself in the neighborhood. Tips, tricks, and advice for those opening up their own space. About Our Speaker... Alyshea Gow, Owner/Interior Designer of Feather Your Nest Alyshea is now the second generation owner of Feather Your Nest Interiors. Alyshea grew up in Muscatine and attended college at Iowa State University and Scott Community College. She has degrees in Interior Design and English & Professional Communication. After graduating college, Alyshea moved to Nashville, TN. While in Nashville, she worked for large Fortune 500 companies that were in the manufacturing business of commercial interiors. She was promoted in 2006, and moved to Atlanta, GA. In Atlanta, Alyshea worked as a Hospitality Account Executive and designed for four and five-star hotels. In 2010, Alyshea moved back to Muscatine to help start Feather Your Nest Interiors. Alyshea has many design consultation services to offer her clients, including project management, whole home CAD 3D drawings, floor plans, furniture layouts, and kitchen and bath designs. She...

Presenter: The Iowa Center Staff Date: March 21, 2023 Time: 10:00 - 11:00 am Location: Online Register: Here As a small business owner, you won’t ever really know the unexpected challenges or opportunities that await you in life and business. Always Ready: Financials is a working session for you to learn how to financially prepare your small business for the next step in your journey. The Iowa Center staff will show you what you need to do to always be ready to make financial moves in your business, including applying for a loan or buying/selling new goods. This class is especially for you if you’ve ever been denied a loan or need a helping hand to get your financials on track. Click here to register!  

            Presenter: Tina G. Yin Sowatzke, Intellectual Property Attorney, Fredrikson & Byron, P.A. Date: Monday, March 20, 2023 Time: 12:00pm – 1:00pm Location: Online Registration: Click Here Do you know if your business needs a copyright or trademark? Join us on this webinar to understand how to effectively utilize trademarks and copyrights as important tools in protecting your intellectual property (IP). Having strong IP protections in place is important for not only large corporations, but also for small businesses and start-up companies as well. Understanding how to utilize and protect your IP provides leveraging power in business transactions and relationships. Particularly if you, or your company, is in the business of creating unique goods or services placed in the stream of commerce, this webinar will help in ensuring that listeners have the tools needed to understand trademarks and copyrights. Trademark and copyright protections provide certain exclusive rights to the owner of the trademark or copyright. While trademarks and copyrights can be registered for additional protections, some trademark and copyright protections begin automatically after a certain action is taken place. Therefore, it is important for business owners to know when certain trademark or copyright protections may begin. These protections provide the owner with exclusive rights to prevent third parties from enjoying the fruits of the company’s labors, including, for example, preventing third parties from copying an artistic work created by the company, or preventing third parties from utilizing a trademark or logo that may be confusingly similar to your company’s. Tune in to discover more benefits in the webinar! About Our Speaker... Tina G. Yin Sowatzke, Intellectual Property Attorney, Fredrikson & Byron, P.A. Tina is an intellectual property (IP) attorney with Fredrikson & Byron, P.A. and works collaboratively with clients to help protect their IP assets....

Presenter: The Iowa Center Staff Date: Wednesday, March 8, 2023 Time: 10:00am - 11:00am Location: Online Register: Here Turn your dream into a plan with this small group, one-hour business planning class. The Iowa Center staff will help you kickstart your business plan by providing you a road map on completing your plan and taking the next steps towards business ownership. Also connect with other aspiring small business owners to refine your business ideas as you put them into real plans. Click here to register!