Presenter: Mackenzie Ryan Walters, CEO + Chief Storytelling Officer of StoryStruck Marketing Date: July 13, 2021 Time: 12:00pm – 1:00pm Location: Online Registration: Click Here Thousands, if not millions, of dollars in sales are lost everyday because business owners and sales professionals don't articulate themselves well. The truth is, up to 80 percent of sales is storytelling, and a well-crafted elevator pitch can open the door to a valuable connection, partnership or referral. Mackenzie Ryan, a national award-winning journalist who now owns a marketing and public relations agency, will guide individuals through 5 Questions Every Elevator Pitch Must Answer. You'll leave confident in your answer to the question, "so, what do you do?" About our speaker Mackenzie Ryan Walters is the CEO and chief storytelling officer of StoryStruck Marketing, an agency that specializes in digging into your organization’s story and discovering how to tell it well to inspire results. The agency offers marketing strategy, website and content creation, as well as services such as newsletters and social media. Mackenzie founded StoryStruck after working as a national-award winning journalist and realizing that many leaders struggle to articulate what their organization does—and why it matters. Click here to register!Â
Presenter: Ciara Ladroma, Project Manager, The Iowa Center' WBC & Ben Schultz, Client Services Coordinator Date: July 14, 2021 Time: 12:00pm - 1:00pm Location: Online Register: Here Turn your dream into a plan with this small group, one-hour business planning class. The Iowa Center staff will help you kickstart your business plan by providing you a road map on completing your plan and taking the next steps towards business ownership. Also connect with other aspiring small business owners to refine your business ideas as you put them into real plans. About our speakers As our new WBC project manager, Ciara will be organizing and implementing programs to train and counsel Iowans, specifically women, interested in starting or growing a business. Ben spends his time at The Iowa Center meeting with new clients to help connect them with best resources and events for education and advancement. He works to make sure people are aware of the countless opportunities available at The Iowa Center and in the community. Click here to register!Â
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