The Story Of: Todd Sommerfeld | Owner & CEO of Kreg Tool Company

The Iowa Center 2210 Grand Avenue, Des Moines, IA

Presenter: Todd Sommerfeld, Owner & CEO of Kreg Tool Company Date: October 2, 2020 Time: 12-1pm Location: Online Come and listen to the stories of entrepreneurs, small business owners and community members making their mark in Iowa. As you create your own story, treat yourself to this time each month to rekindle your entrepreneurial spirit and connect with others. This month listen to the amazing story of Todd Sommerfeld, second-generation Owner & CEO of Kreg Tool Company in Huxley. About our speaker Todd Sommerfeld is a husband, father, and the second-generation owner & CEO of Kreg Tool Company in Huxley. Todd joined Kreg in 1999 after a brief stint in public accounting. Since that time Kreg has grown from 12 employees to over 240. Todd has been involved with all aspects of growing and scaling an entrepreneurial business including the transition of both his father and himself from the role of CEO. Todd is a certified executive coach who has become as passionate about human growth and development as he is about product and business development. Now in his second stint as company CEO, Todd is focused on creating a human centered culture that intentionally invites the co-creation of Kreg’s rapidly emerging future.

Free

Small Biz Essentials: Getting the most out of the in-box

The Iowa Center 2210 Grand Avenue, Des Moines, IA

Presenter: Sally Cooper Smith, President and Creative Director of Cooper Smith & Company Date: September 22, 2020 Time: 12-1pm Location: Online This email marketing class will provide tips, hints and how-tos even the novice can use to get more from your email efforts. We’ll focus on Mailchimp, but what you’ll learn can be used in any email management system. Learn how to use segmentation to improve deliverability and open rates and Canva to produce graphics that make your emails stand out. About our speaker Sally Cooper Smith is the President and Creative Director of Cooper Smith & Company, a marketing and design firm she founded in 1993. Sally Cooper Smith specializes in marketing and business strategy for small businesses. She works with founders and entrepreneurs to grow their businesses through more effective branding, advertising, and communications—online and off. Ms. Cooper Smith graduated with honors from Iowa State University, where in 2011 she was granted their prestigious lifetime Design Achievement Award. Sally continues to be involved with her alma mater, serving on the advisory board to the Department of Graphic Design. Her studio’s work has been published internationally in Logo Lounge and PIE Books, as well as Communication Arts, Graphic and Studio magazines. They’ve also received awards in numerous regional and national in competitions for the American Advertising Federation, The Art Director’s Association, and the American Marketing Association. Sally brings her experience in branding, communications, marketing, and business management to the boards she works with, having served in the past as president of the Des Moines Symphony Ambassadors, the Civic Music Association, the Art Director’s Association of Iowa and Ballet Des Moines. Sally is a member of the Rotary Club of Des Moines, A.M. and volunteers as a mentor for the University of Iowa’s Venture School and Iowa State University’s CyStarters.

Free

Strategic Planning: More than a road map

The Iowa Center 2210 Grand Avenue, Des Moines, IA

Presenter: Tina Mowry Hadden, Owner of Mowry Strategies Date: September 8, 2020 Time: 12 – 1pm Location: Online When we think about the old days of traveling and pulling out the road map, it definitely got us where we needed to go, but it didn’t have all the bells and whistles that our GPS systems have today. Think of strategic planning today as more of a GPS system. We need to more than a few goal statements and action steps, we need a process that inspires self-awareness, builds strong teams and identifies the multiple ways to best communicate with employees, customers, shareholders, and the general public. Tina Mowry Hadden, owner of Mowry Strategies, has been working with clients to develop short- and long- term strategic plans for over 15 years. She brings her journalism background and ability to work with the media to assist business leaders in developing their brands and telling their stories. Join her via Zoom to hear about the strategic planning process she uses with her clients and learn tips for creating a strong branding and business strategy for your business. a) create a common vision b) set goals c) and outline the work-plan to increase the bottom line, develop customer base, offer top-notch customer service and continually tell the story of the business or organization. About our speaker Tina Mowry Hadden started her Public Relations and Strategic Planning business in 2003. Raised on the family farm in rural Iowa, the entrepreneurial spirit of her childhood has been a driving force behind the success of her business. Hadden often says, “A strong work ethic and commitment to off the charts customer service are the secrets to my success.” Hadden has worked with private businesses, nonprofits and local governments to facilitate business strategy and guide branding. A few...

Free

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