Always Ready: Financials

Webinar Online, Des Moines

Presenter: TJ Daniels, PM of Classes + Coaching/Dir of Mission Impact & Alex Polzin, Dir of Finance & Administration Date: September 28, 2021 Time: 2:00 - 3:00 pm Location: Online Register: Here As a small business owner, you won’t ever really know the unexpected challenges or opportunities that await you in life and business. Always Ready: Financials is a working session for you to learn how to financially prepare your small business for the next step in your journey. The Iowa Center staff will show you what you need to do to always be ready to make financial moves in your business, including applying for a loan or buying/selling new goods. This class is especially for you if you’ve ever been denied a loan or need a helping hand to get your financials on track. About our speakers TJ Daniels is the official cheerleader of The Iowa Center. She’s a vibrant supporter of our mission, programs, clients and staff. As a Certified Credit Counselor, she assists clients with their credit, budget, financial statements and so much more. She also works with our lending programs assisting clients from start to finish, and often times well after the loan has closed making many friendships along the way. Alex is responsible for Iowa Center accounting and governmental reporting, he also helps with lending and education programs provided by the Iowa Center. Click here to register!    

Small Business Essential: Email Marketing 101: Q & A

Webinar Online, Des Moines

Presenter: Kathryn  Towner, Owner of WinCommunications Date: October 5, 2021 Time: 12:00pm – 1:00pm Location: Online Registration: Click Here Think of how often you receive an email from a local business and immediately delete it. How many times does that happen to your business’s emails? Email marketing can be a very effective way to create repeat customers, grow your client base naturally, and share important information quickly, but it is important to do it right. Join us for this session of Small Biz Essentials as Kathryn Towner, founder of Win Communications, will answer questions about how to use email to your advantage as a small business owner. Submit your questions beforehand when you register or email them to TJDaniels@TheIowaCenter.org. Click here to register!  About our Speaker... Serving small businesses for 25 years, Kathryn Towner works with business owners and marketing managers, assisting with online marketing programs at all stages. Kathy helps the small business owner to find their voice, establish a clear message, and develop trust online. With her company WinCommunications, Kathy's expertise in the area of email marketing helps business owners realize the full potential of their connections. Through targeted content the focus is on building relationships that result in business growth. WinCommunications also provides website development, WordPress consulting and social media marketing.  In addition, Kathy stay involved in community groups and local business activities year round. Currently she serves as Past President for NAWBO Iowa, the local chapter of the National Association of Women Business Owners. She has served for many years in communications and leadership roles with NAWBO Iowa, as well as with the American Marketing Association, the Association of Women in Communications, the Iowa Society of Association Executives, and the Beaverdale Neighborhood Association. At this time Kathy also serves on the Advisory Board for Can Play...

BizFluent: Marketing

Webinar Online, Des Moines

BizFluent: Marketing Date: October 25 - 28 (Monday - Thursday) Time: 9:00 - 10:00 am Location: Online  Registration: Sign Up Here! One of the most important things to a successful business is the ability to attract customers. Many small business owners manage branding, social media, and other marketing strategies without being marketing experts. BizFluent – Marketing is designed to help entrepreneurs learn actionable strategies they can implement to promote their business more effectively. Presenters will be a mix of local experts and Iowa Center staff, and you will have opportunities to network with the speaker and other participants after presentations. Whether you are thinking about opening your first business or managing several existing companies, this course is for you if you want to learn tangible strategies to market you and your business effectively and efficiently! This is a multi-day workshop. October 25 - 28 (Monday- Thursday) at 9:00 am - 10:00 amTopics covered includes: - Branding - Email Marketing - Social Media Marketing - Elevator Pitches This class is one of our 3-part BizFluent series (Marketing, Websites, and Admin). You can bundle BizFluent classes together for a discount. • 1 Course: $100 • 2 Courses: $160 • 3 Courses: $200 Dates of other courses: Website: November 15 - 18 (Monday - Thursday) at 9:00 - 10:00 am Admin/Ops: December 13 - 16 (Monday - Thursday) at 9:00 - 10:00 am Sign Up Here! 

BizFluent: Build Your Own Website

Webinar Online, Des Moines

BizFluent: Build Your Own Website Date: November 15 - 18 (Monday - Thursday) Time: 9:00 - 10:00 am Location: Online  Registration: Sign Up Here! The past year and a half taught everyone the importance of being online. If your business does not have a website, you are not going to be easily seen. With so many domains to choose from, design options, prices, packages, and data, it can be hard to know where to start. BizFluent – Build Your Own Website is designed to help entrepreneurs learn skills to build their own website, manage website analytics, and know community resources that can help when they have questions. Presenters will be a mix of local experts and Iowa Center staff, and you will have opportunities to network with the speaker and other participants after presentations. If you want to learn how to build and manage an effective website or are looking for ways to improve accessibility and boost clicks, this program is for you! This is a multi-day workshop. November 15 - 18 (Monday- Thursday) at 9:00 am - 10:00 am Topics covered includes: - Best practices for developing informative website - Best practices for developing marketplace website - Difference Between Domains - Analytics and SEO This class is one of our 3-part BizFluent series (Marketing, Websites, and Admin). You can bundle BizFluent classes together for a discount. • 1 Course: $100 • 2 Courses: $160 • 3 Courses: $200 Dates of other courses: Marketing: October 25-28 (Monday - Thursday) at 9:00 - 10:00 am Admin/Ops: December 13 - 16 (Monday - Thursday) at 9:00 - 10:00 am Sign Up Here! 

BizFluent: Administration and Operations

Webinar Online, Des Moines

BizFluent: Administration and Operations Date: December 13 - 16 (Monday - Thursday) Time: 9:00 - 10:00 am Location: Online  Registration: Sign Up Here! With businesses moving massive amount of data online, cyber-attacks are on the rise. Business owners are expected to keep their customer’s data safe while also solving IT issues, managing your Point of Sale (POS) system/inventory, and handling HR-related issues. There are countless regulations and roles entrepreneurs have outside of just running the business BizFluent – Admin covers a variety of behind-the-scenes issues small business owners typically face and provides resources and action steps they can take to make their business and processes more secure. Presenters will be a mix of local experts and Iowa Center staff, and you will have opportunities to network with the speaker and other participants after presentations. New business owners wanting to know what they have to be on top of or existing business owners looking to sharpen their skills of business management should check out this course to learn applicable strategies for your business. This is a multi-day workshop. December 13 - 16 (Monday- Thursday) at 9:00 am - 10:00 am Topics covered includes: - Security - Point of Sale Systems - Human Resources - IT/Tech This class is one of our 3-part BizFluent series (Marketing, Websites, and Admin). You can bundle BizFluent classes together for a discount. • 1 Course: $100 • 2 Courses: $160 • 3 Courses: $200 Dates of other courses: Marketing: October 25 - 28 (Monday - Thursday) at 9:00 - 10:00 am Website: November 15 - 18 (Monday - Thursday) at 9:00 - 10:00 am Sign Up Here!

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