Business Coaching Cohort
Placing Iowa Products on the Grocery Store Shelf
Placing Iowa-sourced products on the grocery store shelf is good for consumers, our economy, our environment, our food system, and our entrepreneurial ecosystem. In 2024, The Iowa Center launched a Business Coaching partnership with Fareway to support Iowa small business owners who dream of placing a product on the grocery store shelf.
Fareway executives lead classes on key grocery distribution topics. Participants also received follow-up group and 1:1 coaching to apply the high value knowledge that they received from the Fareway team to their individual business plan.
Virtual Cohort 2 – SPRING 2025
The Iowa Center is reviewing applications for the Virtual Cohort 2 – Spring 2025! Classes will be held virtually every other Wednesday afternoon from 3:00-4:30: April 30, May 14, May 28, June 11, June 25. This cohort is for small businesses owned and operated out of Iowa. Accepted applicants will be announced soon!
Class Topics
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BRAND AWARENESS
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MARKET STRATEGY AND PROMOTIONAL PLANS
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GETTING READY FOR GROCERY
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INVENTORY MANAGEMENT AND DISTRIBUTION
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LEGAL, FOOD SAFETY, AND FINANCE
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In-Person Cohort 1 – Fall 2024
Thank you to the small businesses who participated in our Fall 2024 Cohort: Leo’s Iowa Naturals, HoQ Restaurant, Musa’s Lemonade, The Crystal Forestry Project, Jazz It Up Personal Chef Services, Gabby’s Gluten Free Goods, Nadia’s French Bakery, Midland Co., Early Morning Harvest, and Hinterland Dairy!
