Presenter: Andi Fagen, Owner of Creative DSM Date: January 5, 2021 Time: Noon – 1:00pm Location: Online If you're ready to offer your clients digital benefits, and make some sales online, this is the information you’ve been looking for. Join Andi Fagen, owner of Creative DSM | Digital & Social Marketing as she guides us through search engine optimization (SEO) for online stores, how to create a positive customer experience, and stories of wins and fails through multiple marketplaces. She’ll touch on modern marketing strategies for local businesses in Iowa, including shoulder industry strategies and email follow up. About our speaker Andi has been assisting in brand launches and business growth since her time at Iowa State in 2009. The journey brought her to Los Angeles, Miami and eventually back home to the Midwest-Best, Des Moines. She opened Creative DSM to continue helping small businesses launch and scale their businesses in the Des Moines community. Using creative digital marketing strategies, Creative DSM manages small business web design, search engine optimization, email marketing, pay-per-click campaign management, and social media optimization. Andi currently has successful shops running on platforms such as shopify, squarespace, wordpress, etsy, and amazon seller central. Which is why she is happy to guide us through her process of earning online sales.
Presenter: Ciara Ladroma, Project Manager, The Iowa Center' WBC & Ben Schultz, Client Services Coordinator Date: January 5, 2021 Time: 3:00pm - 4:00pm Location: Online Turn your dream into a plan with this small group, one-hour business planning class. The Iowa Center staff will help you kickstart your business plan by providing you a road map on completing your plan and taking the next steps towards business ownership. Also connect with other aspiring small business owners to refine your business ideas as you put them into real plans. About our speakers As our new WBC project manager, Ciara will be organizing and implementing programs to train and counsel Iowans, specifically women, interested in starting or growing a business. Ben spends his time at The Iowa Center meeting with new clients to help connect them with best resources and events for education and advancement. He works to make sure people are aware of the countless opportunities available at The Iowa Center and in the community.
Presenter: Kevin Chen & Souriyno Chen | Lucky Lotus Date: January 8, 2021 Time: 12-1pm Location: Online Come and listen to the stories of entrepreneurs, small business owners and community members making their mark in Iowa. As you create your own story, treat yourself to this time each month to rekindle your entrepreneurial spirit and connect with others. In January listen to the amazing story of Kevin Chen and Souriyno Chen from Lucky Lotus. About our speakers KEVIN CHEN 27 (He/Him) From the vibrant colors to the the exuberant decor, Kevin’s love of art and design flows through the walls of Lucky Lotus. He’s played a vital role in bringing our vision to life. A social butterfly to the core, he enjoys a good party and festive gathering. As a member of The Avenues board, he loves being involved in the community and doing his part to keep our neck of the woods thriving. “Opening Lucky Lotus with my family has been one of the most difficult things, but truly the most rewarding” SOURIYNO CHEN 31 (He/Him) Souriyno’s love of food stems directly from his heritage and how his culture sees food as a web that connects all of us together. Sharing food is the centerpiece of gatherings. His passion for food and exploring culinary arts derived from his collegiate years spent farming on small scale organic farms along with working at food cooperatives where he engaged with community and worked with the freshest local produce around. Souriyno’s love and excitement grew from seeing the abundance and variety of fruits and vegetables that we could produce and the cooking commenced!
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