If someone asked you to define your company’s brand, what would you say? Do you know how to define you and your business in a descriptive, efficient way? Branding can be a confusing topic, but it is crucial to the identity of your business and to marketing who you are and what you do. Participants in the presentation will learn what a brand is, what is actually important when building a brand, where to start, and how to begin uncovering their unique brand.
Keirstin is the owner of Poppi Branding Co., a branding studio helping turn business owners’ jumble of stories and ideas into a clear, confident brand they feel good in. Before owning her own business she worked for several years designing branded experiences and spaces for large national and international brands. It was during this time she saw the way many businesses approached branding actually limited them. She found when businesses had the right clarity and mindset they could create a brand that fuels rather than drains them.