Thousands, if not millions, of dollars in sales are lost everyday because business owners and sales professionals don’t articulate themselves well. The truth is, up to 80 percent of sales is storytelling, and a well-crafted elevator pitch can open the door to a valuable connection, partnership or referral.
Mackenzie Ryan, a national award-winning journalist who now owns a marketing and public relations agency, will guide individuals through a 3-step elevator pitch “recipe.”
You’ll leave confident in your answer to the question, “so, what do you do?”
Mackenzie Ryan is a speaker, leader and chief storytelling officer at M Ryan Media, a marketing and public relations agency that guides businesses in their story strategically.
A national award-winning journalist who most recently served at the Des Moines Register, Mackenzie has told stories in 5 states, from space shuttle launches to presidential campaigns.
She’s produced a television documentary that went to 3 million homes, recorded “drive time” radio segments and co-founded a live storytelling event that now sells out a 1,200 seat venue in Des Moines. Mackenzie also founded Faith Storytellers to teach everyday people how to tell their faith story.
Mackenzie lives in West Des Moines and loves gardening, running and spending time with her fiance Andy, his two boys and and their dogs Maddie and Jax. Connect with her at firstname.lastname@example.org.