Small Business Essentials: 5 Ways to get over your midwestern humility and talk yourself up!

Presenter: Sally Cooper Smith, President and Creative Director of Cooper Smith & Company

Date: April 6, 2021

Time: 12:00pm – 1:00pm

Location: Online

Get tongue-tied at networking events and feel like you should be able to do better a job of telling your story? When someone says, “what’s new with you?” do you have an answer ready?

In this session, learn five ways to network like a pro and deliver a 20 second introduction that is memorable and engaging. We’ll cover everything from telling your origin story, to making an ask.

About our speaker

Sally Cooper Smith is the President and Creative Director of Cooper Smith & Company, a marketing and design firm she founded in 1993. Sally Cooper Smith specializes in marketing and business strategy for small businesses. She works with founders and entrepreneurs to grow their businesses through more effective branding, advertising, and communications—online and off.

Ms. Cooper Smith graduated with honors from Iowa State University, where in 2011 she was granted their prestigious lifetime Design Achievement Award. Sally continues to be involved with her alma mater, serving on the advisory board to the Department of Graphic Design. Her studio’s work has been published internationally in Logo Lounge and PIE Books, as well as Communication Arts, Graphic and Studio magazines. They’ve also received awards in numerous regional and national in competitions for the American Advertising Federation, The Art Director’s Association, and the American Marketing Association.

Sally brings her experience in branding, communications, marketing, and business management to the boards she works with, having served in the past as president of the Des Moines Symphony Ambassadors, the Civic Music Association, the Art Director’s Association of Iowa and Ballet Des Moines. Sally is a member of the Rotary Club of Des Moines, A.M. and volunteers as a mentor for the University of Iowa’s Venture School and Iowa State University’s CyStarters.