Small Business Essentials: Planning for Profit – Understanding the Power of Leveraging Your Calendar

Presenter: Amy Hutchins, Founder of MarketLogic

Date: January 14, 2021

Time: 12:00pm – 1:00pm

Location: Online

We often don’t think of time as our most important business resource. But as a small business owner, we should all be preaching this mantra. Time IS our most important business resource. And what is the most effective way to manage your time? A calendar. We all know it. But do we actually plan for and abide by it?

Join us to learn more about how to plan for and leverage your calendar to turn time into profit. We’ll be hearing from Amy Hutchins, owner of MarketLogic (a sales and marketing consultancy), and an over-the-top planning and calendar junkie. In this session, Amy will cover:

• Why calendar (what do I actually get out of it?)
• How to plan for your calendar (yes, you have to plan)
• What should go in your calendar (that would be everything)
• Ways to manage and prioritize your calendar (prioritizing = sanity)
• How to avoid anxiety and procrastination when dealing with your calendar (well, for the most part)
• Tools to explore for your calendaring efforts (from a piece of paper to apps and more)

We invite you to come learn, explore, and engage in an interactive dialogue on this everyday common activity that can sometimes keep us awake at night … but also allow us to sleep a little bit better.

About our speaker

After a successful career in the agency space working with Fortune 500 companies, I’m now excited to bring that experience to others and to do so in a manner that provides a more focused environment where we can hone in on the planning efforts your brand deserves. Spending my early years growing up just south of Philadelphia, I learned how to talk loud and break through a whole lot of clutter. In 1994 I transitioned to Milwaukee to attend Marquette University, where I received a degree in Marketing and Public Relations. Oh…and Sociology.

Along the way, I recognized the relevancy of really understanding your audience. Hence the add-on. When wrapping that up, I recognized another deeper need to succeed in my chosen profession. A stronger business acumen. Bring on Drake University in Des Moines, Iowa, and the completion of a Masters in Business. And that’s where I’ve made my home. MarketLogic is the only consulting agency in the area that focuses solely on the planning process. No strings attached. Unless you want them.