Small Biz Essentials: Getting the most out of the in-box

Presenter: Sally Cooper Smith, President and Creative Director of Cooper Smith & Company

Date: September 22, 2020

Time: 12-1pm

Location: Online

This email marketing class will provide tips, hints and how-tos even the novice can use to get more from your email efforts. We’ll focus on Mailchimp, but what you’ll learn can be used in any email management system. Learn how to use segmentation to improve deliverability and open rates and Canva to produce graphics that make your emails stand out.

About our speaker

Sally Cooper Smith is the President and Creative Director of Cooper Smith & Company, a marketing and design firm she founded in 1993. Sally Cooper Smith specializes in marketing and business strategy for small businesses. She works with founders and entrepreneurs to grow their businesses through more effective branding, advertising, and communications—online and off.

Ms. Cooper Smith graduated with honors from Iowa State University, where in 2011 she was granted their prestigious lifetime Design Achievement Award. Sally continues to be involved with her alma mater, serving on the advisory board to the Department of Graphic Design. Her studio’s work has been published internationally in Logo Lounge and PIE Books, as well as Communication Arts, Graphic and Studio magazines. They’ve also received awards in numerous regional and national in competitions for the American Advertising Federation, The Art Director’s Association, and the American Marketing Association.

Sally brings her experience in branding, communications, marketing, and business management to the boards she works with, having served in the past as president of the Des Moines Symphony Ambassadors, the Civic Music Association, the Art Director’s Association of Iowa and Ballet Des Moines. Sally is a member of the Rotary Club of Des Moines, A.M. and volunteers as a mentor for the University of Iowa’s Venture School and Iowa State University’s CyStarters.