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October 15 @ 9:00 am - 12:00 pm$250
Date: October 15 – November 19, 2020
Time: 9 am – 12 pm
Why is maturing your business as hard as—or even harder than—launching? All of the same challenges and obstacles that face a brand new entrepreneur don’t just fade away after the doors open. They grow and change right along with a business that is finding its feet. It is just as important to reevaluate your values and principles, community impact, and strategic plan as you work towards sustainability and growth—and that’s what we will cover in this course.
DreamMaker is a six-week course to help you find sustainability or even growth in your business after you’ve built your foundation. This course will help you better understand and manage the many hats you’re required to wear as a small business owner.
Here’s what you’ll do during this 6-week online course:
- Personal Story & Community Impact – October 15
A panel of local small business experts are ready to help you better understand your social relevance and impact. Learn how to improve time management, organization, and managing expectations in your day-to-day.
- Product, Growth, & Scalability – October 22
Understanding your target market is vital to any small business owner: find your price point, know when it’s the right time for growth, and how to measure success.
- Sales & Customer Service – October 29
Sales strategy, customer contracts, setting standards, and handling customer conflict don’t have to be intimidating with help from some of Iowa’s most accomplished customer relations professionals.
- Brand, Marketing, and Advertising – November 5
Brand consistency, maintenance, advertising, social media, and how to pull it all together.
- Back Office – November 12
Billing, bookkeeping, budgeting, and when you should just hire an accountant. Learn about inventory management, payment services, vendor assessments, and protecting your company data.
- Risk Management & Strategic Planning – November 19
Protect your business through identifying risks, creating vendor contracts, and insurance. Learn how to put all of this information into a long-term strategic plan that helps your business flourish for years to come.