Placing Iowa-sourced products on the grocery store shelf is good for consumers, our economy, our environment, our food system, and our entrepreneurial ecosystem. The Iowa Center is launching a Business Coaching partnership with Fareway to support Iowa small business owners who dream of placing a product on the grocery store shelf.

Fareway executives will lead classes on key grocery distribution topics. Participants will also receive follow-up group and 1:1 coaching to apply the high value knowledge that they receive from the Fareway team to their individual business plan. Classes will be held in person at The Iowa Center every other Wednesday afternoon from 2:00-4:00 pm beginning September 18 through December 4th (the week of Thanksgiving will be skipped).