Business Coaching Cohort
Placing Iowa Products on the Grocery Store Shelf
Placing Iowa-sourced products on the grocery store shelf is good for consumers, our economy, our environment, our food system, and our entrepreneurial ecosystem. The Iowa Center launched a Business Coaching partnership in 2024 with Fareway to support Iowa small business owners who dream of placing a product on the grocery store shelf.
Fareway executives lead classes on key grocery distribution topics. Participants also received follow-up group and 1:1 coaching to apply the high value knowledge that they received from the Fareway team to their individual business plan.
In-person Cohort – Fall 2026
The Iowa Center is reviewing applications for the In-Person Cohort – Fall 2026! Classes will be held in-person on Thursday, September 10 and Thursday, September 24 from 10:00 a.m. (join us at 9:15 a.m. for coffee & networking) to 2:30 p.m. This cohort is for small businesses owned and operated out of Iowa. Accepted applicants will be announced soon!
Class Topics
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BRAND AWARENESS |
MARKET STRATEGY AND PROMOTIONAL PLANS |
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GETTING READY FOR GROCERY |
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In-Person Cohort 1 – Fall 2024
Thank you to the small businesses who participated in our Fall 2024 Cohort: Leo’s Iowa Naturals, HoQ Restaurant, Musa’s Lemonade, The Crystal Forestry Project, Jazz It Up Personal Chef Services, Gabby’s Gluten Free Goods, Nadia’s French Bakery, Midland Co., Early Morning Harvest, and Hinterland Dairy!
