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Topical Tuesday: Internet + Email Marketing

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Internet + Email Marketing

Learn what works and what works against you in the world of internet marketing. Sometimes it's what you don't know that actually can hurt you. Let's have that conversation.

Today's brief program will begin with a review of the process of launching a new website. We'll have a list of questions to ask and steps to take, whether you are starting new or updating something that already exists. 

Next, we will break down the elements of email marketing. This tried-and-true medium has proven to be the most cost-effective means of digital marketing. At the same time, it is important to mange your email marketing using best practices in order to avoid the possibility of disaster.

Finally, we'll figure out how best to integrate social media. This is usually where the topic of time management comes in to play. 

During this program, questions are welcome. And you can expect a live demonstration whenever the answer calls for it. 

Please join us to hear from marketing professional, Kathy Towner!

Kathryn Towner owns WinCommunications, a local digital marketing company specializing in WordPress websites, email marketing, and social media - primarily with a focus on small businesses. In her previous life she was an outside sales rep for an international college textbook publisher.

As a seasoned business owner, Kathy's vision now is to help people succeed in business through consistent and effective web marketing. Kathy propels business owners to find their unique voice, establish a meaningful message, and develop trust online.

WinCommunications was founded in 1997 by Kathy's late husband Greg Goaley. Since then, the Des Moines based business has offered consulting and execution of electronic marketing at all stages of the process for hundreds of clients across the Midwest.

Kathy is a graduate of the journalism school at Iowa State University. She is active in her community and with several local organizations. Currently she serves as Co-President for the local chapter of NAWBO, the National Association of Women Business Owners. She also serves as the Technology Chair for Opportunity On Deck, a local organization that provides free athletic programs for Central Iowa children.

Kathy has served for many years in communications and leadership roles with NAWBO Iowa. She has also lead communications efforts for with the American Marketing Association, the Association of Women in Communications, the Iowa Society of Association Executives, the Beaverdale Neighborhood Association, and on behalf of Dowling Catholic Football.

As a native of the Chicago area, Kathy is a huge Cubs fan and enjoys a Chicago Hot Dog at the ballpark any time - mustard only.

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